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Resistance Is Useless: The Art Of Business Persuasion

Geoff Burch
1 In stock
$5.00 $24.00

Store Name: Online Store
Product Condition: Good As New
Condition: Nil
Expiry date: Nil
Warranty date: Nil

Book Type: Non Fiction/Business

Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:

  • Change anyone's opinion on any subject.
  • Transform a lynch mob into your most devout supporters.
  • Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
  • Understand how a perfect product demonstration can get you hurled into the street by security.
  • Sell tanks to Genghis khan.
Resistance Is Useless: The Art Of Business Persuasion
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