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Happening 2: Design For Events

Jeanne Tan
9492311038
1 In stock
$8.00 $128.00

Store Name: Online Store
Product Condition: Good As New
Condition: Nil
Expiry date: Nil
Warranty date: Nil

Book Type: Non Fiction/ Arts/ Hobbies

Happenings are very much still happening – more than enough reason to launch a sequel to our first event-themed title. In the age of social media, the event is becoming a mass-marketing campaign that targets a global audience. And its reach is far greater if it’s both memorable and photogenic. Happening 2 covers over 60 stunning spectacles – from fashion shows to festivals and exhibitions to exclusive product launches – that leave lasting impressions. Events offer designers the perfect testing ground; they are ideal opportunities to experiment with spatial perception and sensory experiences. Happening 2 travels the globe to cover memorable moments by the likes of Bureau Betak, Bompas & Parr, MVRDV, Snarkitecture and TeamLab, revealing how the designers translated their concepts from page to platform. The event industry monumentalizes the fleeting, and Happening 2 does the same.

Happening 2: Design For Events
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