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Management and Creativity From Creative Industries to Creative Management

1405119969
1 In stock
$3.00 $70.00

Store Name: Online Store
Product Condition: Good As New
Condition: Nil
Expiry date: Nil
Warranty date: Nil

Book Type: Business & Computing

Product Description

This book explores the relationship between the management of creativity and creative approaches to management.

  • Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
  • Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
  • Draws on the practical experience of individuals working in the creative industries.
  • Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
Management and Creativity From Creative Industries to Creative Management
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